CLIENT
SUZUKI RENT IBIZA
INDUSTRY
CAR RENTAL
SERVICE
WEB DESIGN
OVERVIEW
Suzuki Rent Ibiza, an adventure car rental agency, needed to make their website easier to use and enhance their online presence. Helvetify revamped their website, making navigation simpler, integrating a unified booking system, and refining the mobile experience. As a result, reservations increased, and the brand’s identity was established online.
THE PROBLEM
Our Approach
- Messy information layout: The website didn’t have a clear structure, making it hard for people to find what they were looking for and to complete their bookings.
- Difficult to navigate: Visitors had trouble moving around the site because the menu was not easy to understand.
- Two separate booking systems: The site used two different booking systems, which confused users and made it hard to manage internally, leading to lost sales.
- Not mobile-friendly: The site wasn’t properly set up for mobile devices, requiring users to scroll sideways and making it hard to use on phones and tablets.
- Outdated content: The list of cars and prices didn’t show what was actually available or new models, making the information given to potential customers inaccurate.
- Inconsistent visual style: There were noticeable differences in colors and style, which made the brand look less unified.
- Mixed language content: The website had a mix of English and Spanish without a clear structure, leading to a confusing experience for users.
THE SOLUTION
Web Redesign - UX / UI
- Restructuring the information layout: We redesigned the site’s structure to make it easier to find information and improve navigation. We organized the content in a logical and clear way, ensuring users could easily find what they were looking for.
- Improving navigation: We simplified the navigation menu, creating a more intuitive and smooth user experience. This allowed visitors to explore the site more easily and quickly.
- Integrating a unified booking system: To solve the confusion caused by the separate booking systems, we implemented a centralized solution that brought all bookings into one system. This reduced unnecessary steps and made the process more direct and efficient. This not only improved the user experience but also made internal management easier for Suzuki Rent Ibiza.
- Developing a product page similar to an online store: We created a new product page where users can view all available cars and make bookings directly and easily, providing a more informative and visually appealing experience.
- Optimizing for mobile devices: We adjusted the site’s design to ensure a smooth user experience on mobile devices, removing the need for horizontal scrolling and making sure that all content is easily accessible from any device.
THE OUTCOME
Details
The redesign of Suzuki Rent Ibiza’s website has transformed the way users interact with the brand online. By unifying the booking systems and improving navigation, we have significantly reduced user frustration and increased booking conversions. The new information architecture and intuitive design have made the site more accessible and easier to use, while the unified visual identity has strengthened Suzuki Rent Ibiza’s brand presence in the digital market.
In summary, the website redesign has not only enhanced functionality and aesthetics but also boosted Suzuki Rent Ibiza’s ability to connect with its audience and grow its business online.
“It was a pleasure working with Helvetify. We needed a website that reflected the fun and adventurous spirit of our cars, and they nailed it. The site is visually appealing and functional. They also improved our booking system, making it much easier and faster for our customers. Plus, the team was incredibly approachable and helped us every step of the way. We’re very happy with the result!”
