CLIENT
MM EDICIONES
INDUSTRY
MAGAZINE
SERVICE
WEB DESIGN
OVERVIEW
MM Ediciones, a well-known publishing company, wanted to update its online presence and make things better for its readers. Our solution was to build a new website with an online store and a blog that readers could interact with. These changes made it easier to buy magazines in both paper and digital formats, got readers more involved, and helped the company earn money in new ways.
THE PROBLEM
Our approach
MM Ediciones, a publisher known for its high-quality publications, faced several challenges in transitioning to the digital world. The lack of a strong online presence limited its ability to promote and sell its magazines to a broader audience, especially to digital readers. Additionally, complicated purchase processes and an outdated payment system discouraged potential customers, making transactions difficult. Without a blog or interactive platform, MM Ediciones couldn’t offer extra content or updates to its readers, which impacted customer retention and engagement. Lastly, to stay relevant in a constantly changing market, the publisher needed to diversify its income through digital subscriptions and physical product sales, but it lacked the digital infrastructure to do so.
THE SOLUTION
Web design
To address the challenges MM Ediciones was facing, we put in place a series of strategic solutions that transformed their digital presence. We designed and developed a complete, modern, and easy-to-navigate website that includes both the digital version of the magazine and an interactive blog. This blog allows MM Ediciones to share extra content, news, and updates, strengthening their connection with their audience. We also added an online store to the website to make it easier to buy magazines in both paper and digital formats. We included a secure and simple payment system that improved the buying experience and increased sales. Additionally, we set up a digital subscription platform that allows readers to easily subscribe to future editions, creating a steady income stream for the publisher. Finally, we optimized the site with SEO strategies to improve visibility in search engines and created a content plan to draw in more traffic and increase reader engagement.
THE OUTCOME
Details
The digital redesign of MM Ediciones had a significant positive impact on their business. The addition of the online store and the digital subscription platform led to a considerable increase in sales and the number of subscribers, both in paper and digital formats. Moreover, the creation of the blog and the improvements in SEO boosted website traffic, attracting new readers and retaining existing ones, which enhanced the brand’s online visibility. The user experience was also greatly improved with an intuitive web design and a simplified purchase process, leading to higher customer satisfaction and loyalty. Overall, these changes allowed MM Ediciones to diversify their income sources, ensuring sustainable growth and effectively adapting to the demands of the current digital market.
“They quickly grasped our idea with great precision and empathy. They understood us perfectly from the start, which resulted in a creative, innovative, and fresh proposal. Thanks to their experience and professionalism, our publisher received support from the Ministry of Culture. We love working with Helvetify!”
